Riaz  Ghani

Riaz Ghani


RE/MAX Gold Realty Inc., Brokerage *

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The Art of Selling Properties Over Asking

It’s every homesellers dream: to make thousands, tens of thousands or even hundreds of thousands more than expected during the sale of a property.

But it’s not a matter of luck, timing or hot markets. And, surprisingly, it’s not always about location, location, location either.

The secret to selling a home above market value? Making the property as appealing as possible, yet cost effective – “ A smart listing agent would know what is essential to improve and what not to, depending upon the target buyer preferences”, says elite RE/MAX broker Riaz Ghani, who is among the top sellers in Canada.

“You need to focus on the house, not the price, - Price is a mere outcome” says Ghani. “Many sellers and agents spend hours discussing the price.” This is the wrong approach.

“We all want the highest price possible but price is a mere outcome,” he says.

Ghani and his team transform homes to ensure they generate interest, which is key to selling at every price point in every market.

“Sellers need to understand that home buying is more of an emotional rather a rational process – You get top dollars when multiple buyers get in love with your home and compete”, that what we aim for Riaz Ghani says

When potential buyers first see the online listing or visit the property for the first time, Ghani wants them to fall in love. “I really want them to say ‘wow,’” he says.

Even in a seller’s market, strategic improvements can make a big difference, says Ghani. Fresh paint is essential. Contemporary furniture helps because you would want to attract a high income lifestyle buyer And rooms often need to be rearranged. Thankfully Ghani owns his own staging materials and storage space to house it all, which ensures everything is available when he needs it.

The good news for anyone looking to sell their home? Though Ghani goes above and beyond the offerings of most sellers, his commission is still competitive — “furniture rental and staging are included as part of his standard offering to clients.

And his approach works. The proof is in the purchases. The RE/MAX broker recently helped transform homes in Brampton and Oakville that sold for $121,800 and $231,000 over asking respectively. The homes also generated an average of 19 bids per property.

The clients were “over the moon,” he says of the quick and profitable sales.

Breath-taking home transformations and bidding wars are just a few of the reasons why Ghani’s clients come back to him again and again for selling their properties. It comes down to trust: clients know Ghani not only knows how to sell but also puts in the work to ensure success each time.

“We take their trust and reliance on us very seriously,” he says. “We go all the way to put in our best effort every single time.”

Thousands of people in the GTA have experienced Ghani’s best effort with zero hassle, zero risk and zero sacrifices.

Want to experience one of Ghani’s miraculous home makeovers next time you sell your house in the GTA? Contact Ghani today.


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